Community programs

Inclusion & belonging matters

BY

2045

the US population will become ``minority white``. Minorities will be the source of all growth in the US working age population and the majority of growth in its consumer population.

53%

of African Americans report that they have stopped supporting brands they feel do not represent or misrepresent them.

LESS THAN

1 in 10

businesses actually review for inclusion as part of their product development and marketing activities.

Sources: Brookings (2018) The US will become ‘minority white’ in 2045, Census projects; Adobe (2019) Digital Insights--Diversity in Advertising; iProspect (2020) Future Focus 2020, The Next Ten Years

People fail to get along because they fear each other; they fear each other because they don't know each other; they don't know each other because they have not communicated with each other.

Dr. Martin Luther King, Jr.

Customer Diversity and Inclusion (CD&I)

We help companies foster stronger connections while gathering valuable insights with marginalized community groups to increase opportunities for Customer Diversity and Inclusion (CD&I). Ensuring traditionally underserved communities feel seen and heard can improve their understanding of the value of technology and their willingness to develop the skills to best benefit from it.