Inclusion & belonging matters
the US population will become ``minority white``. Minorities will be the source of all growth in the US working age population and the majority of growth in its consumer population.
of African Americans report that they have stopped supporting brands they feel do not represent or misrepresent them.
1 in 10
businesses actually review for inclusion as part of their product development and marketing activities.
Sources: Brookings (2018) The US will become ‘minority white’ in 2045, Census projects; Adobe (2019) Digital Insights--Diversity in Advertising; iProspect (2020) Future Focus 2020, The Next Ten Years
People fail to get along because they fear each other; they fear each other because they don't know each other; they don't know each other because they have not communicated with each other.
Dr. Martin Luther King, Jr.